Business Services: Four Reasons The Business Of Yours Needs A Proofreader
If the business goals of yours include staying competitive in the market of yours, improving the professional image of yours, and opening the doors of yours to more customers and an extremely utilized staff, then you definitely want a proofreader on the Business Services team.
Let us face it very few businesses are able to afford to pay a full time editor/proofreader and have them on staff. That is clear. Although not having a proofreader on the team of your Business Services has time and then proven detrimental. Here is why…
1. Grammar and proofreading errors are costly and also embarrassing. Grammatical mistakes would be the easiest to correct before they are printed, and the toughest to undo once they’re printed. The babies might go by the wayside, though the important ones frequently go down in the annals of history, occasionally going for a company’s standing with it.
2. When a mistake is made, customers have a tendency to concentrate on the error rather than the message. The result is a vanished income opportunity, wasted money, so most damaging of all loss of customer trust and commitment. All things considered, if a business cannot be bothered to create accurate print media, what else cannot they be troubled with?
3. Beyond the fundamental printed typo, you will find a plethora of errors with cost company’s even corporations plenty of profits. This particular multitude of print media and also web content mistakes are able to generate a business blush, like the misuse of accept/except, mediate/meditate (quite opposite meanings), and obviously the constantly embarrassing public/pubic and six/sex.
For instance, what occurred when Old Navy launched their 2011 collegiate line? They printed a whole t shirt line with a punctuation error: “Lets Go!” rather than “Let’s Go!” a missing apostrophe which ended in catastrophe. Not merely was Old Navy made to push a whole line of produced clothing currently on shelves and also showcased in their online store (equals loss of money and inventory), additionally, they evolved into the topic of a firestorm of social and traditional media fodder, possibly jeopardized the status of theirs as a with-it clothing line and risking losing a wide range of collegiate accounts.